It is no secret that cats love laser toys. There are plenty of cheap laser toys around. Obi is not your average pet toy though. It lets you control and program it from your iPhone. When activated, it shoots a laser. It has an automatic mode to keep your pet busy when you are. Obi can be programmed to behave in different ways. A sound can be programmed to let your pet know when it is time to play.
Obi has a physical button on the back that activates the Automatic mode. It is available in light and dark versions. Obi has a cork face. Like what you see? More information is available on Kickstarter.